DG Smith Upholstery

Family Run Business since 1972

Established in 1972 by experienced upholsterer David George Smith, D G Smith Upholstery the company was originally based in Leicester, but moved to Norfolk in 1987 where it has been ever since.

Visit our showroom

Where our staff are available to offer expert advice and help you find the perfect furniture.

We take great pride

in offering a modern and traditional upholstery service, with everything made to measure and bespoke fit by our craftsmen using their hands as well as a few machines.

The Choice is yours

A lazy chair for the Sunday papers or essential support for aching joints, our expert advisors are on hand to find the right furniture for you.

Your comfort is our Business

We specialise in upholstery of all kinds for both the domestic and contract market within the Norfolk, UK region, with a combined experience reaching back 50 years.

Quality Upholstery, Furniture & Recliner Chairs in Cromer

At D G Smith Upholstery, we specialise in high-quality upholstered furniture, expert upholstery services, and adjustable beds from our showroom in Cromer, Norfolk. We work with carefully selected British manufacturers to offer a wide choice of sofas, chairs and suites, alongside a professional upholstery service for restoring and recovering existing furniture.

With a strong focus on craftsmanship, comfort and personal service, we help customers choose new furniture or bring new life to cherished pieces.

Visit our showroom or contact our friendly team to explore our full range of fabrics, styles and bespoke options.

Beautiful Furniture, Expertly Selected

We work with a range of trusted British manufacturers to offer furniture that combines comfort, style and durability. Whether you are looking for a statement sofa, a supportive fireside chair or an adjustable bed, we can help you find the right solution for your home.

Our collections include:

  • Sofas & Suites
  • Armchairs & Fireside Chairs
  • Rise & Recline Chairs
  • Adjustable Beds
  • Bespoke Upholstery Options

Many additional sizes, fabrics and finishes are available to order across our full range.

Our Furniture Brands

We carefully select a range of trusted furniture manufacturers to ensure quality, comfort and style across our collections. Our focus is primarily on British-made furniture, alongside selected imported collections, allowing us to offer a wide variety of styles and price points.

In our Cromer showroom, you will find selected models from leading manufacturers, with many additional ranges available to order.

Explore our full brand collections to learn more about each range and what we currently display in-store.

Visit our Cromer showroom to explore our full range in person, compare comfort and styles, and speak to our experienced team.

Adjustable Beds for Comfort and Support

We supply high-quality adjustable beds designed to improve comfort, relaxation and ease of use. In our Cromer showroom, we currently display a Sweet Dreams adjustable bed, allowing customers to experience the comfort and functionality in person before ordering.

While we display a selected model in-store, a wider range of sizes, fabrics and specifications is available to order. This includes different mattress options and adjustable settings to suit individual comfort requirements.

Our team are on hand to demonstrate the features of the bed and help you choose the most suitable specification for your needs.

Visit Our Cromer Showroom

Our showroom in Cromer showcases a carefully selected range of furniture from leading British manufacturers. Seeing the furniture in person allows you to compare comfort, style and size, with expert advice available from our experienced team.

We are always happy to help you explore different options, provide fabric samples and guide you through the ordering process.

Why Choose DG Smith Upholstery

  • Carefully selected British Furniture Brands
  • Expert, friendly advice in store
  • Upholstery services including repair, reupholstery and recovering
  • Wide choice of fabrics and finishes
  • Made-to-order and bespoke options available
  • Adjustable beds and comfort-focused seating solutions
  • Family-run showroom in Cromer, Norfolk

We pride ourselves on offering a personal, knowledgeable service to help you find the right furniture or restore cherished pieces of furniture with expert craftsmanship.

Get in Touch

Whether you are looking for a new sofa, a supportive chair or an adjustable bed, our team is here to help.

Visit our Cromer showroom or contact us today to discuss your requirements and explore our full range of furniture options.

Dual Motor Rise & Recliner Chairs Starting from as little as £780 

We welcome enquiries at any time, contact us today to discuss your requirements or drop into our showroom.

Rise and Recline

A slightly different project for us

Here’s Neil & Steve carefully working out the exact dimensions to create…

YOUR COMFORT IS OUR BUSINESS

Sanderson
Harlequin
Christina Marrone
Ross Fabrics
Swaffer
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OUR BRANDS

Additional Furniture Brands Available from D G Smith Upholstery

Alongside our main furniture collections, we also offer a carefully selected range of additional British furniture manufacturers. These brands allow us to provide a wider choice of styles, comfort levels and price points, while maintaining the quality and craftsmanship standards we are known for. In our Cromer showroom, you will find selected models on display…

Sweet Dreams Adjustable Beds Norfolk | D G Smith Upholstery

Sweet Dreams is one of the UK’s leading bed manufacturers, producing beds, mattresses, headboards and adjustable beds from its Lancashire manufacturing facilities. With more than 35 years of experience, the company has built a reputation for quality, comfort and value, offering a wide range of sleep solutions designed to suit different lifestyles and budgets. Why…

Sherborne

Sherborne Upholstery is one of Britain’s most respected furniture manufacturers, producing high-quality sofas, recliners, riser recliners and fireside chairs for over 90 years. Based in Bradford, Yorkshire, every piece is fully manufactured in their UK factories, combining traditional craftsmanship with modern manufacturing techniques. Renowned for exceptional comfort and support, Sherborne furniture is available in a…

Global Furniture Alliance

Global Furniture Alliance (GFA) is a UK-based importer and supplier of contemporary upholstered furniture, specialising in swivel recliners, riser recliners and modern comfort seating. Their collections are designed to combine style, comfort and practicality, offering a wide range of seating solutions suitable for everyday living. With smooth mechanisms, supportive cushioning and coordinated designs, GFA furniture…

Celebrity Furniture

Celebrity Furniture at D G Smith Upholstery & Recliner Centre Comfort, Quality & British Craftsmanship At D G Smith Upholstery & Recliner Centre, we are proud to be a recommended Celebrity retailer serving customers throughout Norfolk and the surrounding areas. Celebrity is one of the UK’s leading manufacturers of rise and recline chairs, recliners, sofas…

Alstons Sofas for Living

We are proud to be a stockist of Alstons Sofas for Living, one of the UK’s leading upholstery manufacturers. Established in 1951, Alstons has earned an excellent reputation for producing beautifully crafted sofas and sofa beds that combine comfort, style and quality British craftsmanship. Every Alstons sofa is made to order in the UK using…