DG Smith Upholstery

Family Run Business since 1972

Established in 1972 by experienced upholsterer David George Smith, D G Smith Upholstery the company was originally based in Leicester, but moved to Norfolk in 1987 where it has been ever since.

Visit our showroom

Where our staff are available to offer expert advice and help you find the perfect furniture.

We take great pride

in offering a modern and traditional upholstery service, with everything made to measure and bespoke fit by our craftsmen using their hands as well as a few machines.

The Choice is yours

A lazy chair for the Sunday papers or essential support for aching joints, our expert advisors are on hand to find the right furniture for you.

Your comfort is our Business

We specialise in upholstery of all kinds for both the domestic and contract market within the Norfolk, UK region, with a combined experience reaching back 50 years.

Easter Opening Hours

Good Friday - 10.00am - 3.00pm

Easter Saturday - 10.00am - 3.00pm

Easter Sunday - Closed

Easter Monday - 10.00am - 3.00pm


Based in Cromer on the North Norfolk Coast, we have spent over 40 years bringing new life to modern, traditional and antique furniture for both the domestic and contract market, made to measure and superbly matched upholstery from re-covering  to re-upholstery including all kinds of repairs. Our premises boast a large well stocked showroom and we take pride in offering a wide selection of luxurious reclining sofa's and chairs with matching fixed furniture, sofa beds, swivel chairs, adjustable beds and brilliantly designed lift and tilt recliner chairs from largely British manufactures see our brands.

Dual Motor Rise & Recliner Chairs Starting from as little as £750 

We welcome enquiries at any time, contact us today to discuss your requirements or drop into our showroom.

Rise and Recline

Chaise Longues

Showcasing just some of our recently upholstered Chaise Lounges where we have…

Read More


Christina Marrone
Ross Fabrics


Ideal Upholstery & Vale Bridgecraft.

Ideal Upholstery We are pleased be to be stockists for Ideal upholstery a British based company, specialising in making traditional style sofa’s armchairs and electric rise and recliner chairs. The Renaissance collection offers a luxurious deep buttoned arm with soft pleating. There is a choice of a 4, 3, 2.5 and 2 seat sofa, maxi…

Read More

Furnico Furniture

We are pleased to be stockists for British made furniture retailer Furnico. Furnico are a well established company and offer a wide range of comfy modern designs from fixed and reclining sofa’s & chairs, corner sofa’s and lift & rise recliners, which would suit any living space. The Hudson Range The Hudson is a simple…

Read More

Sweet Dreams

We are pleased to be stockists for Sweet Dreams one of the largest independent bed and furniture manufacturers, offering fabulous adjustable beds with a choice of upholstered bases and mattress’s and well designed contemporary furniture. This adjustable bed set includes either a deluxe legged or divan base with laminated beech-slats, five stage adjustable action dreamatic…

Read More


We are pleased to be stockists for Sherborne furniture.  They have been British manufacturing for over 80 years, and are now one of the most successful upholstery companies.  All their furniture is fully produced in their UK factories. Sherborne understand that finding the right size recliner is important and some of their popular recliners are available in four…

Read More

Global Furniture Alliance

We are pleased to be stockists for Global Furniture Alliance, and offer a range of models from stylish, comfortable swivel recliners and footstools to electric lift & rise recliners Designed with comfort in mind, this supportive swivel recliner chair comes with a matching footstool with both having upholstered bases with Chrome edging.  The chair has…

Read More


  We are proud to be a recommended retailer for Celebrity furniture.  Celebrity have been manufacturing quality furniture for over 25 years and are now one of the leading UK manufactures of rising/reclining chairs.   All furniture is manufactured in their own UK factory by their owned skilled craftsmen. When choosing a recliner, Celebrity have recognised…

Read More


Alstons is a large well known family run business established in 1951, Offering a wide selection of sofa and sofa bed ranges from modern to traditional furniture and all manufactured in the UK .  Alstons use the finest of materials and all of their furniture comes with a 10 year structural guarantee on frames and cold cure…

Read More
Martyn Coe
Went in to look at Riser Recliner chairs for my disabled wife. The lady in the store was very helpful with suggestions about the different styles, makers, and colours. A great level of personal care without the heavy sell, we were so pleased we went ahead and brought one. Would definitely recommend this store to anyone.
Margaret Morgan
Very helpful
Derrick Feist (Dijbo)
Very helpful and knowledgeable member of staff, she was friendly and was not pushing products on you. Will definitely be purchasing in the near future.
Chris McGibbon
Recovered a sofa and transformed it from a normal looking sofa to a work of art, great service from start to finish, very happy with our new old sofa
David Glendenning
DG Smith Upholstery recently reupholstered our static caravan. A first class job from start to finish, we are delighted with the result and would recommend them to anyone!
Nic Appleton
Neil and Steve at DG Smith Upholstery have been brilliant. Neil did a really thorough initial visit and took time to go through ideas and options for our caravan fixed seating. He provided a rough estimate of when they could install the seating and met our expectations. Steve did the installation and was very friendly and professional. Couldn’t recommend these enough!
liz smith
Very impressed with this company. Great customer service and speedy delivery. Thankyou Natalie.
Jonathan Parker
Lots of stock. Friendly and helpful staff. Parking as well.
David Rivett
Great service
Sharon Walker
We had 3 chairs reupholstered and the workmanship is really excellent, plus a lot of trouble and care taken to get to exactly the look we wanted. I would use DG again without hesitation and definitely recommend them